the National Retail Federation (NRF)

The National Retail Federation (NRF) is a leading trade organization representing the retail industry in the United States. It advocates for retailers of all sizes, provides research, education, and industry insights, and promotes best practices to foster growth and innovation. The NRF also hosts major industry events, such as their annual retail conference, and works to influence policies that impact retail businesses. Essentially, it serves as a voice and resource for retailers to help them succeed in a competitive marketplace.