The National Retail Federation

The National Retail Federation (NRF) is a major trade association representing retailers across the United States. It advocates for the interests of retail businesses, providing industry insights, research, and lobbying efforts to shape policies. The NRF supports retailers of all sizes, helping them stay informed about market trends, technology, and consumer behavior. By promoting a healthy retail environment, the organization aims to boost consumer confidence, drive economic growth, and ensure retail businesses can thrive in a competitive marketplace.