The Narcissism Epidemic (Jean M. Twenge & W. Keith Campbell)

*The Narcissism Epidemic* by Jean M. Twenge and W. Keith Campbell explores how modern culture has fostered increasing narcissism—an excessive focus on oneself and a craving for admiration. The book discusses how social media, parenting styles, and societal values have amplified narcissistic traits, impacting mental health, relationships, and social cohesion. It emphasizes that while some narcissism can boost confidence, excessive levels are linked to negative outcomes like reduced empathy, shallow relationships, and a sense of entitlement. The authors suggest awareness and balanced self-esteem are vital to counteract the toxic effects of this growing cultural trend.