The Naked Brand (documentary)

"The Naked Brand" is a documentary that explores how modern brands are shifting from traditional marketing towards authentic, transparent connections with consumers. It examines how companies are rethinking their values, focusing on environmental sustainability and social responsibility to build trust. The film highlights leaders and brands embracing genuine storytelling and purpose-driven practices to foster loyalty in a marketplace increasingly influenced by consumers' desire for honesty and integrity. Ultimately, it emphasizes that brands must be authentic and aligned with social values to thrive in today's conscious economy.