The Mom Test (by Rob Fitzpatrick)

The Mom Test is a method for talking to potential customers or users to get honest, useful feedback about your business idea. It suggests asking specific, non-biased questions that avoid leading or overly positive responses, which often happen when friends or family give polite support. Instead of asking, “Do you think this is a good idea?” you ask about their actual experiences, problems, and behaviors related to your concept. This helps you discover genuine needs and validate your ideas in a way that’s honest and reliable, reducing the risk of building something people don’t really want.