The Model of Media Performance

The Model of Media Performance explains how media outlets deliver information to audiences by considering three key factors: media content (what is presented), media credibility (trustworthiness), and audience engagement (how viewers interact). It suggests that effective media performance depends on producing relevant, accurate content that builds trust and encourages audience participation. When these elements align well, media outlets can inform, educate, and influence society more effectively. Essentially, it highlights the balance between quality, trust, and audience connection as critical to successful media performance.