The Mindspace Framework

The Mindspace Framework is a tool used to influence people's behavior by understanding psychological factors that drive decision-making. It highlights nine key influences—like how social norms, reputation, or emotions affect choices. For example, reminding people that most others do a good deed leverages social proof, encouraging similar actions. By applying these insights thoughtfully, policymakers and organizations can design strategies that nudge people toward beneficial behaviors without restricting their freedom. Essentially, it helps create environments that subtly guide healthier, more sustainable, or productive choices through understanding human psychology.