The Millennial Effect

The Millennial Effect refers to how the large generation of Millennials (born roughly between 1981-1996) has influenced societal trends, economy, and culture. Because Millennials are a significant demographic, their preferences and behaviors—such as valuing technology, social justice, and experiences—have reshaped industries like housing, fashion, and media. Businesses and policymakers adapt to meet their needs, leading to lasting changes in the marketplace and workplace. Essentially, the Millennial Effect highlights how this generation’s unique values and preferences drive broader societal shifts.