The Menu Engineering Workbook

The Menu Engineering Workbook is a tool that helps restaurant owners analyze and improve their menus. It examines each item based on its popularity (how often it’s ordered) and profitability (how much profit it generates). By mapping these factors, the workbook identifies which items are best-sellers that earn good margins, and which might need reconsideration or repositioning. This enables owners to make informed decisions about pricing, placement, and promotions, ultimately increasing overall sales and profit. In essence, it’s a strategic guide to fine-tuning a menu for better financial performance.