
The memory conformity effect
The memory conformity effect occurs when an individual’s recall of an event is influenced or altered by the presence or suggestions of others. Essentially, people tend to adopt or conform to the memories of others, especially in group settings, which can lead to distorted or inaccurate recollections. This phenomenon highlights how social influences can shape personal memories, sometimes causing someone to remember details differently or believe something happened differently than it actually did, often without realizing it.