The Memento Effect

The Memento Effect refers to the tendency for people to remember recent or emotionally charged events more vividly than others, especially when those memories are reinforced over time. It involves the way our brain emphasizes certain experiences, making them feel more significant and easier to recall than routine ones. This effect highlights how our memory is selective, often influenced by emotional impact and repeated reflection, which can lead to stronger, more detailed recollections of specific moments—even if those memories aren’t objectively more important.