The Meme Theory

The Meme Theory suggests that ideas, behaviors, and cultural phenomena spread and evolve like biological entities through a process similar to natural selection. Memes—units of cultural information such as stories, images, or trends—are transmitted from person to person, competing for attention and replication. Those that resonate or adapt well spread widely, while less appealing ones fade away. This theory helps explain how culture changes, how internet trends catch on, and how ideas evolve over time, emphasizing that our collective culture is shaped by the dynamic, competitive process of meme propagation.