The Medium is the Message (Marshall McLuhan)

Marshall McLuhan’s concept “The Medium is the Message” suggests that the way information is delivered—its medium—shapes society as much as, or more than, the actual content. For example, TV, social media, or books each influence how people think and behave, beyond the messages they transmit. The focus is on understanding how the medium affects culture, perception, and social interactions, often secretly influencing us. Essentially, it highlights that the form of communication impacts our lives profoundly, emphasizing that the medium itself is a powerful message.