the medium is the message (by Marshall McLuhan)

Marshall McLuhan’s idea that "the medium is the message" means that the way we receive information influences our culture and perceptions more than the actual content. The particular channel—whether a book, TV, or internet—shapes our experience and social structures. For example, television changes how we communicate and think, regardless of what is shown. The focus is on the medium itself, as it impacts society, often more profoundly than the message it delivers. In essence, the method of communication transforms human interactions and understanding.