The Medium is the Massage (Marshall McLuhan)

"The Medium is the Massage," by Marshall McLuhan, highlights how the way information is delivered—through media—shapes our perceptions and society. The phrase suggests that the medium itself influences our experience more than the content it conveys. For example, television, social media, or print each alters how we think, communicate, and relate to the world. McLuhan emphasizes that technology and communication channels are powerful forces that reshape our environment and understanding, often in ways we might not immediately realize, making the medium as influential as the message itself.