The Medium is the Massage (book)

"The Medium is the Massage," by Marshall McLuhan, explores how different forms of media—like print, TV, and the internet—shape our perceptions, experiences, and culture. McLuhan argues that technology doesn't just deliver content but transforms how we think and feel by influencing our sensory environments. The book highlights that the medium itself has a profound impact, often more than the message it carries. In essence, it emphasizes that the tools of communication shape society, often in ways we may not immediately realize, making us more aware of the power and influence of media on everyday life.