The Media Influence Model

The Media Influence Model explains how media shapes people's attitudes, beliefs, and behaviors. It suggests that media content, through messages and images, can influence public perceptions over time, often reinforcing existing attitudes or prompting change. Factors like the message’s frequency, credibility, and emotional appeal, as well as individual differences, determine how much influence media has. Essentially, it highlights that media doesn’t just inform but can also subtly shape societal norms and individual opinions through repeated exposure and persuasive storytelling.