The Media Effects Model

The Media Effects Model explains how media influences people's thoughts, feelings, and behaviors. It suggests that the messages we receive through TV, social media, or other platforms can impact our attitudes and actions over time. Factors like the medium used, individual differences, and the context in which we consume media shape these effects. For example, repeated exposure to certain images or ideas can reinforce beliefs or influence opinions. Overall, the model helps us understand that media isn't just entertainment—it can also shape societal attitudes and individual choices.