The Media Convergence Handbook

The Media Convergence Handbook explores how different forms of media—like television, print, the internet, and social media—are coming together into interconnected platforms. It discusses how content spreads across multiple channels, changing how audiences engage and how companies structure their media strategies. The handbook highlights the technological, economic, and cultural shifts driving this integration, emphasizing the importance of adaptability in a rapidly evolving media landscape. Overall, it provides insights into how media organizations navigate and leverage convergence to reach audiences more effectively in a digital age.