The McLuhan Program in Culture and Technology

The McLuhan Program in Culture and Technology, established at the University of Toronto, explores how media and communication technologies shape human culture, perception, and society. Named after Marshall McLuhan, a theorist famous for his ideas like "the medium is the message," the program examines how advances like television, the internet, and social media influence our identities, relationships, and worldview. It encourages critical thinking about the role of technology in cultural change, fostering an understanding of how media transform our daily lives and societal structures.