The McClelland Theory of Needs

The McClelland Theory of Needs suggests that people are motivated by three primary needs: achievement, which drives them to excel and accomplish goals; affiliation, which motivates them to seek friendly relationships and social connections; and power, which motivates them to influence or control others. Each person has a unique mix of these needs that shape their behavior and career choices. Understanding these needs can help in creating environments where individuals are motivated and engaged, whether in work or personal life.