The Mass Observation Movement

The Mass Observation Movement was a social research project in Britain starting in the 1930s that aimed to understand everyday life and people's experiences. Participants documented their daily routines, thoughts, and feelings through diaries, surveys, and recordings. This collective effort provided insights into ordinary people's perspectives, shaping social policy and enriching understanding of societal changes. It combined qualitative data with a collaborative approach, emphasizing the importance of ordinary voices in understanding culture and society during times of rapid change, such as wartime Britain.