The Mass Media

Mass media refers to channels of communication that reach large audiences simultaneously, such as television, radio, newspapers, and the internet. Its role is to inform, entertain, and shape public opinion by disseminating news, stories, and cultural content on a broad scale. Mass media influences how people perceive the world, participate in society, and understand current events. It serves as a bridge between individuals, communities, and institutions, providing a shared space for information exchange and collective awareness. In essence, mass media shapes modern communication, culture, and public discourse on a wide-ranging and impactful scale.