The Long Tail (concept)

The Long Tail is a concept describing how businesses can make money not only from their most popular products but also from many niche items that individually sell fewer copies. In a digital or large-scale marketplace, there’s enough demand for diverse, less-common products to be profitable when aggregated. This shifts focus from a few hit products to a wide selection of niche offerings, creating new opportunities for revenue and customer choice. Essentially, the Long Tail highlights how the internet enables access to vast catalogs, allowing sellers to profit from both bestsellers and niche items alike.