The Long Tail (Chris Anderson)

The Long Tail, a concept by Chris Anderson, describes how, in the digital economy, businesses can generate significant revenue from a vast array of niche products that individually sell in small quantities. Instead of just focusing on popular bestsellers, companies like Amazon or Netflix offer a wide selection of less-common items, which collectively can outperform blockbusters. This shift is enabled by low distribution costs and online platforms, allowing consumers to find and purchase niche products easily. Essentially, the Long Tail illustrates how diversity and niche markets can create substantial economic value beyond mainstream hits.