The Long Tail (by Chris Anderson)

The Long Tail, by Chris Anderson, describes a market phenomenon where niche products collectively make up a significant portion of sales, despite individual items selling less than popular ones. Advances in technology, especially the internet, enable platforms to offer vast selections with low inventory costs. This shifts focus from a few blockbuster hits to a diverse range of specialized items, creating opportunities for niche markets to thrive. Essentially, the Long Tail highlights how the digital age has expanded consumer choice and shifted economic value towards a wider variety of products beyond just bestsellers.