The Long Tail (book)

"The Long Tail," by Chris Anderson, describes how in the digital age, niche products can collectively outperform mainstream hits. Instead of focusing solely on popular items, businesses can reach smaller audiences through online distribution, where the total sales of many niche items add up to significant revenue. This shifts the traditional model of limited inventory and shelf space, allowing diverse products to find their audiences. The concept highlights the power of the internet in enabling a wide variety of goods to coexist and thrive, emphasizing the importance of niche markets in modern commerce.