The Licensing Industry Merchandisers' Association (LIMA)

The Licensing Industry Merchandisers' Association (LIMA) is a global trade organization representing companies involved in licensing, branding, and merchandising. It connects image owners, manufacturers, and retailers who create and sell products based on popular brands, characters, and entertainment properties. LIMA facilitates networking, industry research, and professional development to support the growth and success of licensing ventures. Its goal is to promote the value of licensing as a business strategy, helping members expand brand reach and revenue through strategic partnerships and innovative merchandising solutions.