The Licensing Expo

The Licensing Expo is a global event where brands, entertainment companies, and designers showcase their intellectual property, such as characters, logos, and trademarks, to attract licensing partners. These partners then gain permission to produce products, merchandise, or media featuring these properties. The expo facilitates networking, negotiations, and partnerships, helping creators and rights holders expand their reach and revenue through licensed merchandise. It's a key marketplace for licensing deals across industries like toys, apparel, and entertainment, fostering collaboration and innovation in intellectual property utilization.