The Libertarian Paternalism

Libertarian Paternalism is a concept in behavioral economics where policies aim to influence people's choices in a way that improves their welfare, while still preserving their freedom to choose. It recognizes that individuals often make decisions that may not be in their best interest due to cognitive biases. By subtly designing the environment—like arranging healthier foods at eye level—it nudges people toward better options without eliminating freedom of choice. This approach balances respect for individual autonomy with efforts to guide behavior for overall benefit.