The Lean Startup (by Eric Ries)

"The Lean Startup" by Eric Ries advocates for a systematic approach to building new businesses or products efficiently. It emphasizes creating a minimum viable product (MVP) to quickly test ideas in the real world, gather customer feedback, and learn what works. This iterative process reduces waste, avoids costly mistakes, and allows entrepreneurs to adapt rapidly. The goal is to develop products that truly meet customer needs, improving chances of success while conserving resources. Overall, it encourages a cycle of building, measuring, and learning to create innovative, responsive businesses effectively.