The Lean Start-Up

The Lean Startup is a methodology for developing new businesses or products efficiently by focusing on rapid experimentation, customer feedback, and iterative design. Instead of making extensive plans upfront, entrepreneurs build a basic version of their product (called a "minimum viable product") to test assumptions quickly. They use real customer reactions to improve and refine the offering. This approach minimizes waste, reduces risk, and increases the chances of creating something that customers truly want, all while saving time and resources. It emphasizes flexibility, learning, and adapting based on actual market responses.