The Lean Product Playbook (Dan Olsen)

The Lean Product Playbook by Dan Olsen offers a structured approach for developing successful products by focusing on customer needs and iterative testing. It emphasizes understanding target users, identifying their problems, and creating solutions that deliver real value. The methodology encourages rapid experimentation—building simple versions of a product, testing them with users, and refining based on feedback. This cycle helps teams reduce risk, avoid waste, and increase the chances of product-market fit. The playbook provides practical steps, tools, and best practices for startups and product teams to efficiently build products that customers love.