The Lead User Method

The Lead User Method is a way for companies to develop innovative products by working closely with advanced or “lead” users—those who face needs that will become common later or who are pushing the limits of current solutions. These users often create or customize products to meet their unique demands. By involving them early, companies can identify future trends and develop groundbreaking solutions that better meet evolving customer needs. This approach reduces risk and accelerates innovation, as it taps into the insights and creativity of users who are ahead of the market.