The Lakoff Lab

The Lakoff Lab, led by cognitive linguist George Lakoff, studies how language influences thought and culture. Researchers examine how words and metaphors shape our understanding of complex ideas, political beliefs, and social issues. By analyzing everyday language, the lab aims to reveal underlying conceptual frameworks that guide perspectives and decision-making. This work helps explain how language impacts public discourse and can be used to foster clearer communication and more effective advocacy. The lab's insights contribute to fields like linguistics, psychology, and political science, emphasizing the powerful role of language in shaping human experience.