The Johnson Treatment

The Johnson Treatment was a persuasive tactic used by President Lyndon B. Johnson, involving intense, direct, and often personal pressure to influence someone's opinion or decision. He would use strong eye contact, close physical proximity, and assertive language to intimidate or sway others, compelling them to conform to his wishes. The approach combined psychological pressure with personal engagement, often making the other person feel cornered or scrutinized, prompting compliance. It exemplifies Johnson's forceful leadership style, emphasizing persistence and strategic confrontation to achieve his political goals.