The International Typeface Corporation (ITC)

The International Typeface Corporation (ITC) is a company founded in 1970 that specialized in designing and licensing unique typefaces, or fonts, used in printing and digital media. ITC became known for creating distinctive, stylish fonts that are used in branding, advertising, and publishing, helping brands communicate their identity visually. Over time, ITC played a significant role in expanding the variety and creativity of typefaces available to designers worldwide. Though it was acquired by larger companies later on, ITC's influential font designs continue to impact visual communication today.