The Integrative Model of Human Behavior

The Integrative Model of Human Behavior suggests that our actions are influenced by a combination of personal factors (like beliefs, attitudes, and intentions), social factors (such as peer influence and social norms), and environmental conditions. It proposes that behavior is primarily driven by our intentions, which are shaped by how we evaluate the behavior, our perceived social pressures, and our confidence in performing it. By considering these interconnected elements, the model helps explain why people behave the way they do and guides effective strategies for encouraging positive change.