The Innovator's Dilemma (Clayton Christensen)

The Innovator’s Dilemma, by Clayton Christensen, describes how successful companies can struggle to adopt new, disruptive technologies or business models because they focus on current customer needs and profitable markets. This focus can cause them to overlook innovative ideas that initially appeal to smaller or emerging markets but eventually surpass existing products. As a result, they may lose their market leadership to newcomers who embrace these disruptions. Essentially, it’s the challenge established companies face in balancing maintaining their existing success while innovating for the future.