The Impressions

Impressions refer to the number of times your content, such as an advertisement or a post, is viewed or seen by someone. Each time it appears on a screen, it counts as one impression, regardless of whether the viewer interacts with it. Impressions help measure the potential reach and visibility of your content, indicating how often your message has had the opportunity to be seen by your audience. They are a key metric in digital marketing for assessing how broadly your content is being displayed.