The "IKEA Effect"

The IKEA Effect is a psychological phenomenon where people tend to value things they create or assemble themselves more highly than similar ready-made items. Named after the furniture retailer IKEA, which sells flat-pack furniture, this effect occurs because the effort and time invested in building something gives individuals a sense of pride and ownership. Consequently, they often perceive their self-made items as better or more valuable, even if the finished product isn't perfect. This effect influences consumer behavior, fostering stronger attachment and satisfaction with products they've personally contributed to, whether in DIY projects, shopping, or other creative activities.