The If Campaign

The If Campaign, launched by a coalition of UK child advocacy organizations, aims to highlight the importance of early childhood development and investment. It emphasizes that the first years are critical for a child's future well-being, learning, and health. By raising awareness among policymakers, parents, and the public, the campaign advocates for increased resources and supportive policies to ensure all children have a strong start in life. Its goal is to create a society where every child can reach their full potential through quality care, education, and support during those formative years.