The Ice Bucket Challenge

The Ice Bucket Challenge was a viral fundraising campaign aimed at raising awareness and money for amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig's disease. Participants would film themselves pouring a bucket of ice water over their heads, then challenge others to do the same within 24 hours or donate to ALS charities. Many combined both actions. The campaign successfully increased public understanding of ALS, generated millions of dollars for research, and fostered widespread community involvement. Its innovative approach combined social media and personal challenge to mobilize people worldwide around a pressing health issue.