The IAB (Interactive Advertising Bureau)

The Interactive Advertising Bureau (IAB) is a trade organization that sets standards and provides guidelines for online advertising. It helps ensure consistency, transparency, and effectiveness across digital ads, including banners, videos, and social media campaigns. The IAB also conducts research, develops industry best practices, and advocates for the digital advertising sector. Its goal is to support the growth of a trustworthy and efficient online advertising ecosystem, benefiting both advertisers and consumers by making digital ads more relevant and effective.