the Hypodermic Needle Theory

The Hypodermic Needle Theory suggests that media has a direct and powerful effect on people, similar to a needle injecting a message straight into the bloodstream. It assumes that audiences are passive and accept media messages uncritically, leading to immediate and uniform reactions. This theory was popular in the early 20th century to explain how propaganda and advertising influence public opinion. However, modern understanding recognizes that audiences interpret media differently based on personal experiences and critical thinking. Still, it highlights the idea that media can significantly influence people's attitudes and behaviors.