"The Hook"

"The hook" is a storytelling or marketing technique used to grab the audience’s attention immediately. It’s a compelling opening—such as a provocative question, surprising fact, or intriguing statement—that sparks curiosity and encourages continued engagement. In writing, a hook draws readers in from the first sentence; in advertising, it quickly communicates the value or uniqueness of a product or idea. Its purpose is to make the audience want to learn more, establishing interest and setting the tone for the rest of the message.