The Hierarchy of Effects Model

The Hierarchy of Effects Model describes the steps a consumer goes through before making a purchase. It starts with gaining awareness of a product, then developing interest, followed by understanding and evaluating its benefits. Next, the consumer forms a preference, decides to buy, and finally takes action by purchasing the product. This model helps marketers plan strategies to guide consumers smoothly through each stage, from awareness to purchase, ensuring effective communication and engagement at every point in the process.