The Harvard Implicit Association Test

The Harvard Implicit Association Test (IAT) measures unconscious biases by assessing how quickly individuals associate different concepts, such as race, gender, or age, with positive or negative words. During the test, you sort words and images into categories as quickly as possible, revealing automatic preferences that may not align with your conscious beliefs. It helps uncover hidden attitudes by analyzing reaction times; faster associations suggest stronger unconscious biases. The IAT provides insight into how implicit attitudes influence perceptions and decisions, often without our awareness.