The Grunig-Hunt Model

The Grunig-Hunt Model describes four types of public relations strategies organizations use to communicate with their audiences: press agentry/publicity (spreading attention, often sensational), public information (distributing factual info), two-way asymmetrical (research-based persuasion), and two-way symmetrical (dialogue fostering mutual understanding). It helps organizations choose appropriate methods based on their goals, emphasizing ethical communication and relationship-building. The model highlights that effective public relations involves not just broadcasting messages, but also listening and responding to public feedback to create mutually beneficial relationships.