"The Gruen Transfer"

The Gruen Transfer is a psychological phenomenon where shoppers lose track of their original intentions and become distracted or influenced by the environment, leading them to make spontaneous or unplanned purchases. Named after architect Victor Gruen, it highlights how store layouts, visual cues, and displays are strategically designed to guide shoppers’ attention and encourage spending. Essentially, it explains how retail spaces subtly influence your behavior, making the shopping experience more immersive and compelling, often prompting you to buy things you didn't initially intend to purchase.